Choice Institute Of Management Involvement and observation in business have rendered the founders an opportunity to undergo and study problems related to manpower. After analyzing the recurring problematic circumstances commonly related to personnel in almost all business-houses, it was noticed that on one hand the business-houses are interested in productivity in general, to cope up with the competitive market environment and on the other hand, the candidates are not pre-conditioned to suit the requirements of jobs, may it be any type. This clearly indicates that to enhance the productivity in general, pre-conditioning and equipping of candidates for the concerned work environment is absolutely essential. This diagnosis, after allowing sufficient thought and also being supported by opinions of various people in business, gave birth to a concrete, constructive and definite idea : Choice Institute of Management (CIM) & Choice College of Arts and Commerce. The founders wish to dedicate this institute to imparting knowledge that works assisting all those who need proper training and guidance and also those who seek trained manpower that generates desired results. CIM designs and professes various specialized quality academic programmes using advanced techniques of training for students, employed, unemployed and self-employed. Each batch consists of a limited number of students to ensure qualitative interaction. Each of the prgrammes delivered by the institute is designed to incorporate intensive practical training to completely equip every student to perform efficiently in his/her own career. The institute has a placement cell to assure the end purpose of each and every programme conducted. It has developed the necessary mechanism to carry out the procedures involved. The Institute shall always endeavour to render the candidates a very interesting and absorbing experience of learning to explore their potential abilities in the respective field and practice them to their advantage which will strengthen them to face the challenges of this competitive world.